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HENNESSY
Client:
HENNESSY
Year:
2021
Services:
Installation display design
Project Name:
HENNESSY X NBA
In 2021, Hennessy and the NBA are expanding their partnership globally by becoming the first “Official Spirits of the NBA” brand. Through this partnership, Hennessy is communicating its strong support for sports and youth culture. This basketball design, inspired by the art of Kintsugi, expresses Hennessy‘s attitude of focusing on the development of a diverse and trendy cultural sector of society, not just the basketball culture around the world. The piece is a deeper understanding of the spirit of youth in every area of the world, where love is the home court, and everyone can shine in their own home court.
